VELOCUSLet's talk

Selected partnerships

Selected work.

The scale runs from new launches to channels with 28M+ subscribers. Across brands and creator businesses, the work stays close to the decisions that shape growth.

Partnerships
10
Brands
7
Creators
4

Evidence, not inventory

A body of work built close to the decisions.

Filter by the kind of organisation in the room.

Showing 10 partnerships.

Selected chapters

Different briefs. Different operating shapes.

01Edtech / Creator economy / AI

Josh Talks

Practice
Content-led growth at scale · Full stack marketing · Platform strategy · Team leadership
Relationship
Former full-time role as AVP Growth. This experience now informs the VELOCUS practice.
Scale
28M+ subscribers · 4B+ views · 10 regional languages

What the work covered

  1. Led growth, brand strategy, and content operations for one of India's largest non-entertainment media platforms.

  2. Worked across 28M+ subscribers, 4B+ views, and 10 regional languages.

  3. Started and scaled multiple YouTube channels from zero, each built on a distinct content thesis.

  4. Built and led teams across editorial, production, distribution, and marketing.

  5. Developed data systems and content frameworks for sustained platform growth.

02Insurtech

ACKO Insurance

Practice
Content-led growth · Platform strategy · Analytics
Relationship
Retainer partnership

What the work covered

  1. Mapped traffic sources, retention, click-through rate, and paid versus organic performance into clear growth decisions.

  2. Built a content architecture designed to compound instead of resetting with each content cycle.

  3. Developed the top-rated podcast IP featuring R. Madhavan, which earned organic media coverage without a press release.

  4. Work included exclusive content with Gujarat Titans, Delhi Capitals, and Kolkata Knight Riders for brand storytelling inside live sports.

  5. Translated platform data into narratives senior teams could act on.

100 Year Life Project by ACKO
03Automobile

Acko Drive

Practice
Content-led growth · Platform strategy · Analytics
Relationship
Retainer partnership

What the work covered

  1. Scaled to the third-largest English automobile channel in India.

  2. Shaped brand partnerships, collaboration content, and distribution strategy for the TOTM Auto Awards.

  3. Built content architecture around platform mechanics and compounding growth.

Acko Drive on YouTube
04Creator / D2C / Fashion

Raised Right by Bhuvan Bam

Practice
Brand identity · Content-led growth · Influencer marketing strategy
Relationship
Scoped partnership

What the work covered

  1. Helped shape the brand identity from the ground up, including its narrative, positioning, voice, and presence across platforms.

  2. Advised on YouTube and Instagram growth and shaped an influencer strategy around the brand for a creator-led D2C line entering an existing audience.

Shop Raised Right
05AI Product / B2B SaaS

QwikBuild

Practice
GTM strategy · Content-led growth · AI-native content systems
Relationship
Retainer + scoped partnership

What the work covered

  1. Built the GTM for India and global markets, covering positioning, channel selection, sequencing, and messaging.

  2. Built the content and social presence from zero.

  3. Architected an AI-native content system for speed, scale, and brand consistency.

  4. Translated a technical AI product into stories non-technical founders wanted to watch and share.

QwikBuild
06Healthtech

PFC Club

Practice
Brand marketing · Content-led growth · Platform strategy
Relationship
Retainer partnership

What the work covered

  1. Shaped brand identity, narrative, positioning, voice, founder-led branding, and visual direction from brief to execution-ready.

  2. Cross-platform content strategy and growth system across YouTube and Instagram.

  3. Worked as an embedded senior marketing partner across brand, content, platform mechanics, and ongoing marketing strategy.

PFC Club
07D2C / Sleep and home

Wakefit

Practice
Creative marketing · Influencer marketing strategy
Relationship
Scoped partnership

What the work covered

  1. Built a large-scale pan-India and regional influencer strategy around brand identity rather than reach alone.

  2. Created one creative system for organic and paid use.

Wakefit

Partnership directory

More work in the field.

08Drum Roll PleaseCreative / Production
Practice
Brand strategy · Content-led growth
Relationship
Scoped partnership
09Rishi AroraCreator / Personal brand
Rishi Arora
Practice
Content-led growth · Platform strategy
Relationship
Retainer partnership
Rishi Arora on YouTube
10ICN Auto YogiAutomobile / Creator
Practice
Content-led growth · YouTube platform strategy
Relationship
Scoped partnership
ICN Auto Yogi on YouTube

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